1. This poster is a «rectangle formed from...»[1]
2. ... a set of vaguely forgotten objects.
3. This poster is simply a perilous maneuver, a variation on the theme.
4. Splash...
5. «A poster aims to seduce, to exhort, to sell, to educate, to convince, to appeal.»[2]
6. From this it follows: A poster is a rectangle of appeal, «posters are not anecdotes.»[3]
Footnotes
^ Translated from a Lawrence Weiner poster title: «Ein Rechteck, gebildet aus...» (1972).
^ SONTAG, Susan. (1969). «Posters: Advertisement, Art, Political Artifact, Commodity» in Michael Bierut (ed.). Looking Closer 3. Nova Iorque: Allworth Press, 1999.
^ WEINER, Lawrence. (1986), «Posters» in Gerti Fietzek, Gregor Stemmrich (eds.). Having Been Said: Writings & Interviews of Lawrence Weiner 1968-2003. Ostfildern: Hatje Cantz, 2004.
