Avenida de Ceuta

Luís Brandão

…

Visual Essay + Author in residence

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Marcelo Felix & Takashi Sugimoto

Visual Essay

La rue est à nous

Didier Tatard

Visual Essay + Author in residence

Avenues, memory and perspective

Luciana Fina

Visual Essay

Forged Imaginary

Mariana Shellard

Wrong Wrong n.27

Avenues

Visual Essay + Author in residence 14.08.2015

HDE (II): A rectangle formed from...

Sofia Gonçalves

CAPTIONS

1. This poster is a «rectangle formed from...»^[1]
2. ... a set of vaguely forgotten objects.
3. This poster is simply a perilous maneuver, a variation on the theme.
4. Splash...
5. «A poster aims to seduce, to exhort, to sell, to educate, to convince, to appeal.»^[2]
6. From this it follows: A poster is a rectangle of appeal, «posters are not anecdotes.»^[3]

Footnotes

^ Translated from a Lawrence Weiner poster title: «Ein Rechteck, gebildet aus...» (1972).
^ SONTAG, Susan. (1969). «Posters: Advertisement, Art, Political Artifact, Commodity» in Michael Bierut (ed.). Looking Closer 3. Nova Iorque: Allworth Press, 1999.
^ WEINER, Lawrence. (1986), «Posters» in Gerti Fietzek, Gregor Stemmrich (eds.). Having Been Said: Writings & Interviews of Lawrence Weiner 1968-2003. Ostfildern: Hatje Cantz, 2004.